Sarachada (Pom) Sornsong joined Kiatnakin Phatra Securities in August 2025 as an analyst covering the banking and non-bank financial sectors, bringing over 12 years of experience in these areas. She began her career as an investment analyst at Thanachart Securities in 2005, where she covered small-cap companies as well as the healthcare, food, telecommunications, banking, and microfinance sectors. Sarachada holds a Master’s degree in Economics and Finance from the University of Essex and is based in Bangkok.